E12 : Big, Yellow or Small, Packaging Leads it all


Students Maddy Boverhof
School IND - Trinity Christian School - Burlington
Level Junior 7/8 - Grade 7
Group Group 4 - Health Sciences III
Abstract The purpose of my project is to determine whether packaging influences people's purchases. Whenever I go to a store I always see brightly colored products/packages on shelves. I wondered why product sellers make their packages so bright and fun. I once watched a video that said, “Packaging experts put fun/bright snacks on the bottom shelves so kids can see it and reach it”. But why are humans attracted to bright colors? What are the most eye-catching colors?